11 players to sell/avoid

Plus, top 5 player insights and a quick question for you

July 02, 2025

Yooo!

9 more Sundays until the NFL is officially back. Here’s a random picture of Toby Gerhart:

Today’s menu:

  • Quick question for you

  • 11 players to sell/avoid

  • Top 5 player insights

Giddy up.

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11 players to sell/avoid:

We’re doing some technical maintenance on our database this week, so we were unable to update the consensus rankings on Monday (hoping to be back up and live asap).

But we’re not going to leave you empty-handed.

We flagged 11 players to sell/avoid based on some summaries from our Dynasty Pulse Premium player feeds.

IMPORTANT: Just because someone is mentioned here doesn’t mean they don’t hold value. There are a lot of very good players on this list. The point is that these players could be at or near peak value and worth moving off of now if you can get a good return. That doesn’t mean you should sell at all costs for pennies on the dollar.

All the insights below were pulled from the last 2 days alone (July 1-2) and not all of the takes necessarily came from just one article, video, or podcast. i.e. some of these players are being mentioned as SELL candidates from multiple sources.

  1. Travis Kelce

    • "Yards per route run declined from 2.39 in 2022 to 2.12 in 2023, and further down to 1.62 in 2024"

    • "Finished as TE5 in 2024, averaging 12.2 PPR fantasy points per game - his lowest average with Mahomes as starter"

    • "Expected to see reduced target share with Xavier Worthy and Rashee Rice healthy in the upcoming season"

  2. James Cook

    • "Entering final year of his contract and is due for significant touchdown regression"

    • "Dramatically increased his touchdown production from 5 total offensive scores in his first two years to 16 rushing touchdowns and 18 total offensive scores in 2024"

  3. Kyren Williams

    • "Showed concerning efficiency metrics with just 1.9% explosive run rate, ranking 22nd out of 23 qualified running backs"

    • "Team has drafted Blake Corum and Jarquez Hunter in recent years, suggesting possible replacement plans"

  4. Joe Mixon

    • "Mixon's late-season performance declined significantly, averaging just 35.3 rushing yards per game over his final six games"

    • "The Texans' offensive line ranked 31st in run block win rate (51.2%), with the departure of Laremy Tunsil likely to further impact Mixon's production"

    • "Competition from Nick Chubb and rookie Woody Marks, plus Mixon's age (29 in July 2025) and career workload (1,881 touches) raise additional concerns"

  5. Aaron Jones

    • "The hosts note that RBs at this age can lose value rapidly and irreversibly after a single down year"

    • "They compare his situation to Austin Ekeler, who went from RB4 to RB43 in dynasty after one bad season, warning that you don’t want to be left holding Jones when the drop happens"

    • "The addition of Jordan Mason and the possibility of a value cliff make Jones a risky hold"

  6. James Conner

    • "Conner is on the final year of his contract, and the Cardinals may want to see what they have in Trey Benson, raising the risk that Conner’s role could diminish quickly"

    • "The advice is to sell Conner now while his value is propped up by recent production, as a change in situation or injury could cause his value to crater"

  7. Cooper Kupp

    • "Cooper Kupp enters his age-32 season with significant durability concerns, having missed 18 games in the past three years"

    • "Kupp's performance metrics showed decline in 2024, with career lows in yards per catch and yards per target"

    • "Experts are warning against drafting Kupp, citing his age and declining performance trajectory"

  8. Jaxon Smith-Njigba

    • "Concerns arise for 2025 as Seattle Seahawks are expected to focus more on their ground game, potentially reducing his target volume"

    • "His performance metrics showed notably worse results when playing on the perimeter (9.4% route win rate) compared to the slot (10.4%)"

    • "Analysts project him as a potential low-end WR2, expressing caution about his value as a high-end WR2/borderline WR1"

  9. Jonathan Taylor

    • "Taylor's receiving production was concerningly low, with several less prominent backs recording more receptions"

    • "Through Week 15, Taylor was only RB27 in points per game before a late-season explosion"

    • "55% of his rushing touchdowns and 36% of his total rushing yards came from just three games"

  10. Garrett Wilson

    • "Wilson's fantasy outlook is concerning with Justin Fields as his new quarterback for 2025"

    • "Fields has averaged only 153 passing yards and 0.9 passing touchdowns per game in his career"

    • "Wilson would need to account for roughly 40% of Fields' total passing yards and touchdowns to justify his WR13 draft position"

  11. Jayden Daniels

    • "Daniels is being drafted higher than any other sophomore quarterback in fantasy football history, currently positioned as QB3"

    • "Despite finishing as QB5 last year with impressive rushing attempts, there's skepticism about repeating success due to a more difficult second-year schedule"

    • "Analysts suggest his current draft position might be too high, recommending waiting on quarterback selections for better value"

Want to know if your players have been mentioned as SELL candidates?

With our premium membership, you can follow all the players you own and get same-day updates every time they’re mentioned as a SELL candidate in an article, a video, or on a podcast. So you can get out before it’s too late.

  • Mahomes has seen a decline in offensive production, with the Chiefs averaging only 22.6 points per game (15th in NFL) in 2024, down from consistently being in the top 6 from 2018-2022

  • The QB has recorded the lowest average target depth in the NFL (6.4) over the past two years, showing a shift toward shorter passes

  • Better pass-catcher health and an improved supporting cast could help return the offense to top-10 scoring status in 2025

  • Jordan Mason, currently RB35 in ADP, received a two-year deal with $7 million guaranteed from Vikings after trade from 49ers

  • Mason averaged 107 rushing yards and 5.1 yards per carry over first five games of 2024 when filling in for McCaffrey

  • Expected to compete with Aaron Jones in Vikings' outside zone scheme, with potential for 50-50 split

  • Demonstrated superior metrics to Jones in 2024, including better explosive run rate (7.8% vs 3.5%) and missed forced tackle rate (22% vs 11%)

  • Garrett Wilson is described as a 'layup' pick in round three, with the potential to lead the NFL in target share and coming off a 100-catch season.

    • Our take: This is a really interesting callout when compared to the sell recommendation earlier in the newsletter because Garrett Wilson might need to lead the league in target share to return value on the low passing output from Justin Fields (or Fields needs to take a step up as a passer). This is a perfect example of how consulting multiple different sources will help you form a more complete understanding of a player’s range of outcomes.

  • He’s seen as a player who could deliver 15-17 points per game and is a key target for zero RB builds looking for high-volume wide receivers.

  • The hosts are very bullish on Wilson, calling it the 'offseason of Garrett Wilson' and expecting big returns at his current ADP.

  • With Jonnu Smith gone from Miami, Jaylen Waddle is seen as the biggest beneficiary, as 111 vacated targets are now up for grabs in an offense with no clear pass-catching tight end.

  • Waddle's targets per game dropped from 7.4 in 2023 to 5.5 last year, and his points per game have declined for three straight seasons, but the hosts expect a bounce-back with more targets funneled to the wide receivers.

  • Waddle is considered undervalued in dynasty (WR27 despite being only 26), and the hosts believe his value should rise, especially if Miami doesn't trade for another high-end tight end.

    • Our take: I believe this was published before the Darren Waller news, but I’m going to go out on a limb and say that he doesn’t qualify as a “high-end” TE anymore. Waddle is an interesting buy in my eyes.

  • Hockenson has potential to finish as the overall TE1 in 2025, as he'll be further removed from his ACL tear by Week 1

  • Currently being drafted as TE5 around the 88th overall pick, which analysis suggests could be a significant value

  • Expected to benefit from playing alongside Justin Jefferson and Jordan Addison, who will draw coverage away from him

  • At age 27, Hockenson is positioned to excel in Minnesota's elite offensive system against favorable matchups versus linebackers and slot corners

Do you know the current sentiment of players on your roster?

Should you be confidently holding or looking to sell? Get a well-rounded take on your player with Dynasty Pulse Premium 👇️ 

That’s all for today!

See ya pizza,

Joe

P.S. Don’t forget about these free dynasty resources you have access to:

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