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- 10 quick hits before week 11
10 quick hits before week 11
Featuring Javonte Williams, Patrick Mahomes, and more.
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Yooo!
Happy Friday to all who celebrate.
Changing things up a little bit for tonight’s newsletter. We’re pivoting to 10 quick-hit insights to get you ready for the weekend.
Giddy up.


The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.


Shouting out some great content in the industry:
Draft Sharks: Start Sit Week 11: Tre Tucker for the Win?
Fantasy Footballers: The Biggest Start/Sit Decisions for Week 11
Fantasy Life: Week 11 WR/CB Matchups: Nico Collins is a Prime Target
Fantasy Pros: The 10 Most Intriguing Players of Week 11
Yahoo Sports: Here are our bold predictions for Week 11


The rankings used below are from our consensus weekly projections as of Friday morning. These projections update daily each morning.
Jameson Williams (DET, WR32)
"Williams has been on a surprising rise, emerging as the WR17 over the past four games despite having a 0-point dud in that span, demonstrating significant potential and resilience."
Woody Marks (HOU, RB22)
"Marks appears to be completing his takeover in the Texans' backfield, dramatically out-snapping Nick Chubb 60 to 10 in a recent game and getting the bulk of the offensive work."
De’Von Achane (MIA, RB2)
"Managers are encouraged to trade aggressively for De’Von Achane, as his combination of matchups, efficiency, and offensive role projects him as a candidate to finish as the overall RB1 during the playoffs."
Caleb Williams (CHI, QB18)
"From a fantasy perspective, he is averaging over 20 points per game and his improved sack avoidance is highlighted as a metric that correlates with sustainable production."
Javonte Williams (DAL, RB7)
"Over the past month, Javonte Williams has gained roughly 80% of his rushing yards after contact and leads the league by a wide margin in yards after contact per rush, indicating strong individual performance despite inconsistent blocking."
Rico Dowdle (CAR, RB8)
"In his four games as starter, Dowdle has demonstrated impressive metrics, including a 42.7% Opportunity Share, 18.5 Expected Fantasy Points, 22.4% Target Share, and +7.4 Fantasy Points Over Expected, ranking second among RBs in Fantasy Points Over Expected behind only Jonathan Taylor and Christian McCaffrey."
Xavier Worthy (KC, WR36)
"Despite the reduced usage, Worthy remains heavily involved in two-WR sets, participating in 83% of available routes and maintaining his status as Mahomes' primary deep target with a team-leading 25.7% air yards share."
Luther Burden III (CHI, WR79)
"Luther Burden III is viewed as a potential breakout player, with the article noting that Caleb Williams has a 136.4 passer rating when targeting Burden - the highest on the team - despite having fewer receptions than Olamide Zaccheaus."
Tyler Allgeier (ATL, RB35)
"Tyler Allgeier has been the preferred goal-line option for Atlanta, scoring three rushing touchdowns since Week 6. He’s earned five carries inside the opponent’s 10 compared to just one for Bijan Robinson during that stretch."
Patrick Mahomes (KC, QB6)
"Despite his strong season, Mahomes is considered a potential 'lineup landmine' this week against the Denver Broncos, who have held quarterbacks to just 12.6 fantasy points per game and have forced single-digit fantasy points in 40% of their games this year."
That’s all for tonight!
See ya pizza,
Joe

P.S. In case you missed it, catch up on our most recent newsletters and other helpful resources below:
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